12 Rules for Life (Random House LCC US)

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#1 NATIONAL AND INTERNATIONAL BESTSELLER  & #8220 Jordan Peterson, has become one of the best-known Canadians of this generation. In the intellectual category, he& #8217 s easily the largest international phenomenon since Marshall McLuhan. . . . By combining knowledge of the past with a full-hearted optimism and a generous attitude toward his readers and listeners, Peterson generates an impressive level of intellectual firepower.& #8221 & #8212 Robert Fulford, National Post & #8220 Like the best intellectual polymaths, Peterson invites his readers to embark on their own intellectual, spiritual and ideological journeys into the many topics and disciplines he touches on. It& #8217 s a counter-intuitive strategy for a population hooked on the instant gratification of ideological conformity and social media & #8216 likes,& #8217 but if Peterson is right, you have nothing to lose but your own misery.& #8221 & #8212 Toronto Star & #8220 In a different intellectual league. . . . Peterson can take the most difficult ideas and make them entertaining. This may be why his YouTube videos have had 35 million views.  He is fast becoming the closest that academia has to a rock star.& #8221   & #8212 The Observer & #8220 Grow up and man up is the message from this rock-star psychologist. . . . [A] hardline self-help manual of self-reliance, good behaviour, self-betterment and individualism that probably reflects his childhood in rural Canada in the 1960s. As with all self-help manuals, there& #8217 s always a kernel of truth. Formerly a Harvard professor, now at the University of Toronto, Peterson retains that whiff of cowboy philosophy& #8212 one essay is a homily on doing one thing every day to improve yourself. Another, on bringing up little children to behave, is excellent& #8230 . [Peterson] twirls ideas around like a magician.& #8221 & #8212 Melanie Reid,  The Times & #8220 You don& #8217 t have to agree with [Peterson& #8217 s politics] to like this book for, once you discard the self-help label, it becomes fascinating. Peterson is brilliant on many subjects. . . . So what we have here is a baggy, aggressive, in-your-face, get-real book that, ultimately, is an attempt to lead us back to what Peterson sees as the true, the beautiful and the good& #8212 i.e. God. In the highest possible sense of the term, I suppose it is a self-help book. . . . Either way, it& #8217 s a rocky read, but nobody ever said God was easy.& #8221 & #8212 Bryan Appleyard, The Times & #8220 One of the most  eclectic and stimulating  public intellectuals at large today,  fearless and impassioned.& #8221 & #8212 The Guardian & #8220 Someone with not only humanity and humour, but serious depth and substance. . . .  Peterson has a truly cosmopolitan and omnivorous intellect, but one that recognizes that things need grounding in a home if they are ever going to be meaningfully grasped. . . . As well as being funny, there is a burning sincerity to the man which only the most withered cynic could suspect.& #8221 & #8212 The Spectator & #8220 Peterson has become a kind of secular prophet who, in an era of lobotomized conformism, thinks out of the box. . . .  His message is overwhelmingly vital.& #8221   & #8212 Melanie Philips,  The Times